Employee and Customer Loyalty!

Integrity, Service, and Ethics

The challenge of any business is to create loyal customers. Customer loyalty starts with leaders being enthusiastic, proud, ethical, and value based. Then, and only then, can you ask employees to be loyal. It starts with looking at yourself in the mirror and asking, are we helping people achieve their dreams?
"What kind of company are we?"

Change isn't easy and when to change isn't always evident, especially when business is good. "The time to repair the roof is when the sun is shining." Perhaps it's time for some soul-searching.

As employer, think about what you want to accomplish and address the values and benefits of increasing customer loyalty. It is said that "our Soul is in the details". If you pay attention to the right details, customers will know, and notice, and come back for more. Any aspect of your work gives your customers an opportunity to form or revise their impressions of you, positive or negative.

In today's world, service, operations, marketing, and sales share in that common goal, create loyal customers. It's the little thank you that makes the difference. Customer loyalty starts with leaders and employees having integrity, service, and ethics. Inspire employees to better serve customers. Encourage word-of-mouth advertising.

As employer, employees are your most important customers! Stress prevents employees from providing the customer service necessary to build and keep business.

Dreams and Desires made easier...

Inspiring success and a sense of purpose is expressing the Soul of the business. Helping employees and custoners achieve their dreams is Creating Soul in Your Business.

Profit directly relates to employees being able to take care of customers. When you create more harmony in the workplace, employees get along together better, they're more productive, with less absenteeism, and in general nicer to be around. They also spread the word that this is a great company to work for and word-of-mouth marketing is at its peak.

Success depends on loyalty of three ingredients, employees, customers, and investors. Studies show that if you keep employees loyal, customer and investor loyalty will automatically be insured. Support peoples' personal lives and they will be loyal and stay with you. Helping people achieve their personal dreams will help keep them loyal.

Look at your business as having soul and inspirational leadership, where the body, mind and spirit are connected. Inspiring success and a sense of purpose is expressing the soul of your business. Inspiring leadership means building quality, meaningful relationships. Meaningful relationships bring the gift of understanding that there is a larger picture than just profit, like helping and serving the people that work for you.

A business that builds meaningful relationships through Integrity, Service and Ethics ultimately will reap the rewards of those actions. Getting in touch with this reality can bring the awareness to take risks and break old patterns from motivating your people to inspiring your people, and letting them know that it's ok to use the business as a stepping stone to grow and move on.

Meaningful relationships bring gifts to a business. These gifts are the coincidences that come from meaningful relationships. People refer to these coincidences as synchronicity which is the coming together of seemingly unlikely events. A business that inspires vision and purpose ultimately will reap the rewards of that action through these unlikely events called synchronicity.

The first step in bringing Soul into your business is having a solid foundation of inspiration built into your business.
Using the mantra, "How may I help, how may I serve?" is a very good start.

Investing in People
Know what their personal Dreams and Desires are!

* Create company-wide programs to help people achieve their dreams and desires.
* Create customer service programs that promote long term customers.
* Create compensation plans that are tied to customer satisfaction.
* Create systematic word-of-mouth customer promotions.
* Create company-wide service training programs.
* Create relationships with customers.
* Create soul in your business.

Freddie Cecchini, Coaching with Soul
Coaching Business Owners and Entrepreneurs

As a Business Coach:
Freddie shows business people how to use their mind and soul to get clear on what's really important to them and keep them in action.

What do you want to accomplish?
What are you doing about it?
What are your dreams?